The Araca Group is joining forces with Marvel Entertainment and setting up shop – or rather, pop-up stores – in the lobby of various theaters throughout the United States to promote the highly anticipated film Captain America: Civil War with exclusive merchandise. The limited-event engagement starts May 5 and goes through the 8th.

“The Battle Begins” line includes t-shirts, custom sweatshirts, hats and more. Each item features unique artwork only available through this promotion. The commemorative ticket is sure to be the coveted prize for any Marvel collector. It’s a limited edition that comes with a ceramic holder. Each is individually numbered with only 5,000 available.

It’s time to choose a side #TeamCap or #TeamIronMan and a participating theater. Head to thebattlebeginsmerchanise.com for specific locations, and make sure to get there early before they sell out!

Captain America: Civil War hits American theaters on May 6th.

The writer of this piece is: Laurence Almalvez
Laurence tweets from @IL1511