As we head into 2019, AfterShock Comics are encouraging comic readers new and old to “Read Dangerously”.
Their new initiative, which names 2019 as ‘The Year of Reading Dangerously’, is set to include a robust advertising and marketing campaign, and will include some exciting new brand activities and initiatives over the course of the year.
Speaking about the announcement, AfterShock’s Publisher and CCO Joe Pruett said “AfterShock was created to push new boundaries by giving the comic world’s most creative writers and artists free reign to blow readers’ minds. As a result, we’ve published some of the industry’s edgiest and most compelling content since our launch in 2015 and inked deals over the past year to bring a few of our flagship titles to the big screen with major studio partners. With groundbreaking new titles set for debut this year, there has never been a better time than right now to discover all that AfterShock has to offer.”
Steve Rotterdam, SVP of Sales and Marketing continued, adding “’Read Dangerously’ emphasizes the caliber of our content. It’s an open invitation to readers looking to break away from the more conventional choices available to them and can also be embraced by retailers in their efforts to reach out and connect to new audiences. And we’re prepared to help them do that.”
The theme will serve as the focal point of the brand’s 2019 marketing campaign, including new ads debuting in late January on the back covers of all titles, targeted digital advertising, podcast sponsorships, local comic shop initiatives, and prominent placement at major conventions throughout the year. Additional plans will be revealed at the ComicsPRO Annual Meeting to be held in Charlotte in late February.
And, with some exciting new titles already announced for this year, including the likes of STRONGHOLD, OBERON, DARK RED, OUT OF THE BLUE and HORDE, to name only a few, this is definitely a new initiative we’re going to be keeping a close eye on here at the Big Comic Page.