DC have today announced that their ground-breaking Vertigo imprint will be closing down after 25 years, with its titles set to be rolled into their other existing labels.
Speaking about the decision, DC Co-Publisher Dan DiDio said “We’re returning to a singular presentation of the DC brand that was present throughout most of our history until 1993 when we launched Vertigo to provide an outlet for edgier material. That kind of material is now mainstream across all genres, so we thought it was the right time to bring greater clarity to the DC brand and reinforce our commitment to storytelling for all of our fans in every age group. This new system will replace the age ratings we currently use on our material.”
DC Co-Publisher and Chief Creative Officer Jim Lee confirmed that the existing titles would still continue, adding “What we’ve done here is apply an ages and stages organizing philosophy that will strengthen what we’re already doing well, whether that is our move into the young adult and middle grade audience or our long track record of success with creator-driven pop-up lines.”
He added, “We will also continue to publish creator-owned projects, and will evaluate and assign to the appropriate label to help our fans find the best books for their interests. These new labels not only bring greater consistency and focus to our characters, but they also open up a wealth of new opportunities for the talent working on our books.”
It’s difficult to understate Vertigo’s impact on the comic reading community over the years, with iconic titles like Sandman, Transmetropolitan, Preacher, Hellblazer, DMZ and many, many more seriving as a lot of reader’s (including the bulk of Team BCP) gateway into comics in the first place, and while it’s reassuring that the current books are going to continue (albeit without the Vertigo logo on the cover), this definitely feels like the end of a massive era in the history of comics.